👜 Case Study: Zurika by Wambui – Empowering Kenyan Fashion Online
🏢 Client: Zurika by Wambui
Zurika by Wambui is a vibrant Kenyan fashion and art brand known for its hand-made pieces and deep commitment to empowering women. The brand sources materials from and collaborates with local women artisans in Kitui, Kenya—supporting not only bold style but also real economic change. With a vision to grow her digital presence and sales, Wambui sought a platform that matched her values and ambition.
📌 Project Summary
Objective:
Launch a modern, mobile-friendly e-commerce site to elevate Zurika’s online visibility, drive sales, and grow social media following—while streamlining in-store and online operations.
🎯 Target Audience
- Fashion lovers, trendsetters, and art enthusiasts
- Kenyan and global shoppers seeking unique, hand-crafted fashion
- Women inspired by stories of entrepreneurship and empowerment
🛠️ My Role & Responsibilities
As the sole developer and integrator, I handled:
- ✅ Building the platform on WordPress + WooCommerce
- ✅ Designing a visually-rich, brand-aligned storefront for hand-made fashion and art
- ✅ Integrating secure payment gateway for easy and safe transactions
- ✅ Developing and connecting a custom POS system (LunarMS) for unified inventory and order management (in-store + online)
- ✅ Optimizing for SEO and mobile-first experience
- ✅ Setting up social sharing, Instagram integration, and content features to grow the Zurika community
- ✅ Ongoing site maintenance, updates, and performance monitoring
🎨 Design & Brand Experience
- Modern, fashion-inspired look highlighting Kenyan artistry
- High-quality galleries and product detail pages for a premium shopping experience
- Bold colors, clean layout, and custom brand elements for instant recognition
- Easy navigation for browsing, purchasing, and social engagement
🔗 Key Features
- Secure payments for local and international buyers
- LunarMS POS integration for seamless store management
- Instagram and social links to boost following and engagement
- Content blocks for storytelling, artisan highlights, and empowerment messages
🔍 Challenges
- Showcasing a large, visual portfolio while maintaining fast load times
- Telling the Zurika empowerment story within an e-commerce framework
- Building a smooth workflow for both online and in-store sales
🚀 Results
- 📈 Improved brand visibility and strong digital presence
- 🛍️ Growth in online sales and social media engagement
- 💬 Positive feedback from customers inspired by the Zurika story
🤝 Ongoing Engagement
I continue to maintain and support Zurika’s platform, updating features and optimizing performance as the business expands.
🏆 What I’m Most Proud Of
Seamlessly blending powerful e-commerce tech with a mission of women’s empowerment—making Zurika by Wambui a standout brand in Kenya’s online fashion scene.
💬 Client Feedback (Paraphrased)
“Our customers love the new site! It’s easy to shop, reflects our style, and truly helps us reach and inspire more women every day.”
🔗 Ready to Take Your Fashion Brand Online?
Want an e-commerce solution that empowers your brand and your community?
📨 Contact Me
🌍 Visit Zurika by Wambui